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B!TCH!N Fabric was founded by Chief B!tch!n Officer, Jordan Jones, who was raised in the world of interior design. Frustrated by weeding through the overwhelming amount of generic fabrics at mega-stores, Jordan wanted to offer a simple, curated, and easy-to-shop online store for the trendy DIYers like herself. Looking for a large floral chintz? Sorry--this ain't your grandma's fabric store. Jordan filtered hundreds of thousands of fabrics and hand selected only the best and brightest to carry, in an effort to provide the most beautiful, bold, and up-to-date fabrics available. In other words, she did the dirty work so you wouldn't have to. You're welcome!