Privacy Policy

We at Design Direct, LLC ("Design Direct," "Bitchin Fabric," "we," "us," or "our") have created this stupid long privacy policy because almost every website has one, and every once in a while we follow the rules. We also believe it's pretty important to let you know how the information you provide to us is used and shared. This policy pertains to the information collection and use practices in connection with our website located at, which you should know you're on RIGHT NOW.

By visiting this website, you are agreeing (willingly or otherwise) to the terms of this Privacy Policy and the accompanying Terms of Use. YAY, LEGALESE!

The Information We Collect

1. Personal Information

When you sign up for an account to be a BAB! ("Bad-Ass B!tch!"), you will be required to provide us with certain personal information about yourself or your alter-ego, such as your name (pick one!), e-mail address, and a password. Additionally, if you place an order for some B!TCH!N fabric you found here, you'll need to provide us with your phone number and your address if you want to actually RECEIVE the aforementioned fabric. We're not gonna be sneaky B!tches and collect your Personal Information unless you provide it to us voluntarily.

2. Other Information Automatically Collected

We may collect additional information automatically through various technologies. This may include information that we automatically collect when you visit the Website, such as your IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website you visit, and similar information concerning your use of the Website. Additionally, information may be collected via "cookie" technology--and we're not talkin' Chocolate Chip. Cookies are small packets of data that a website stores on your computer’s hard drive so that your computer will "remember" certain information about your visit to the website. We use cookies to help us enhance your experience using the Website. One of our biggest missions in creating was to allow shoppers to have the BEST user experience possible! If you do not want us to put a cookie on your hard drive (sounds funny, right?), you may be able to turn that feature off through your Internet browser. However, you should be aware that if you decide not to accept cookies from us, the Website may not function properly.

Information Collected By or Through Third-Party Companies

Design Direct also uses third-party service providers (like Google Analytics) that may use technologies such as cookies, web beacons, and web server logs to assist with analyzing how visitors come upon and use the Website. The information gathered through such means is disclosed to and gathered directly by these Service Providers, and any Service Provider’s use of such information is subject to the Service Provider’s privacy policies, and not Design Direct's.

Accessing and Modifying Personal Information and Communication Preferences

If you have a registered Account with, you may access, review, and make changes to your Personal Information and certain Other Information by following the instructions on the Website. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the "unsubscribe" link located on the bottom of any Design Direct or B!TCH!N Fabric marketing email. We will use reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.

How We Use and Share the Information

We use the Personal Information and the Other Information to process your orders, request your feedback, inform you about new products on, and to improve your overall experience using our website.

Neither Design Direct nor is in the business of selling your Information (as mentioned earlier, we're not sneaky B!tches!) and we will not disclose your information except as described in this Privacy Policy. However, in the event of a corporate sale, merger, acquisition, reorganization, bankruptcy (God forbid), dissolution or similar event, we reserve the right to sell and transfer your Information if we sell or transfer all or a portion of our business or assets. Should a Transfer Event occur, we will use reasonable efforts to direct the transferee (is that a word?) to treat your Information WITH THE RESPECT IT DESERVES and also in a manner that is consistent with this Privacy Policy.

How We Protect Your Information

We take reasonable steps to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable (HELLO, RUSSIA), and that accordingly, we cannot guarantee the security of our databases. In particular, e-mail sent to us may not be secure (HELLO, PATRIOT ACT), and you should therefore take special care in deciding what information you send to us (and anyone) via e-mail.

External Websites

The Website may contain links to third-party websites, including those of our business partners and/or sellers. Design Direct has no control over the privacy practices or the content of any of these websites. As such, we are not responsible for their content or privacy policies. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post any changes on the Website as soon as they go into effect. By accessing the Website after we make any such changes to this Privacy Policy, you are deemed (willingly or otherwise) to have accepted such changes. If it amuses you, please refer back to this Privacy Policy on a regular basis.

How to Contact Us

If you have questions about this Privacy Policy, please e-mail us at